Best Practices for Growth

flightdeck method

Growth is not rocket science. Here are some of principles we rely on to get results.

  1. Retention is key: Without solid retention, nothing you do in acquisition matters.
  2. Nail user onboarding: To stick around, users need to experience your product's core value as quickly as possible.
  3. Leverage data: Being serious about growth means being serious about data and analytics.
  4. Psychology is (almost) everything: An understanding of what makes users tick outweighs knowledge of growth tactics or the latest tech trends.
  5. Always be experimenting: The more you test, the more you learn – and the faster you grow.
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